With 10+ years of experience as a multi-disciplinary design leader, my expertise lies in strategic UX and service design.

I have a proven ability to analyse complex business needs and guide cross-functional teams to create tailored solutions within tight timelines.

I excel at weaving together data-driven insights and human-centred design processes to create world-class products that are engaging, accessible and drive measurable outcomes.

I am passionate about coaching other designers, so they can grow their own careers and deliver their best work.