Ident is an award winning graphic design agency based in Sydney, Australia.

  • Project

    Responsive website

  • Client


  • Partner


Open Project

Create an online portfolio to grow the agency.

Since Ident opened its doors for business in 1998, interest in their creative skills took off. Their client list quickly grew to such a point that the small creative agency become a critical and dedicated partner to a range of global brands. Focusing their talents on their very busy schedule, meant no time was dedicated to their own online presence. A static holding page image had served them well until the time came to create a new site that better reflected their capabilities.

Before After

Co-design a breathtaking new experience.

Ident is a design business itself, so David wanted to provide the creative direction for the website. I am always open to my client’s preferences, and worked closely with him to translate this vision from a traditionally print-focused design into a digital experience.


A website that matches the beauty of their work.

We launched a stunning new website that showcases Ident’s work, their design philosophy and their long history. The site was launched with targeted EDM campaigns for Ident’s existing clients and potential leads.

I now work frequently with Ident on their clients’ websites, including WashWise, Hygiene for Health, and the Asbestos Safety mini-sites.


"The feedback we have received from anything Tobias puts his skills to is beyond positive."

Running a small design agency is full-on and you have to wear many hats to keep the business running and most importantly, keep clients happy. We are pretty skilled at most areas, but we were lacking in cutting edge website creation – until we found Tobias!


I am a firm believer in creating a team of independent professionals with specialised skills, to offer an outstanding service or product for our clients and Tobias is simply ‘one of the best!’. We have worked together on a number of varied projects, ranging from digital animations, direct mail campaigns and of course, websites.


Separate from helping us create some incredible websites for our clients, Tobias also helped us create our own! The feedback we have received from anything Tobias puts his skills to is beyond positive. In fact, a number of our clients now work directly with him on other work, which is testament in itself to how great he is to work with.


Apart from all this – he is just a really nice guy!

David Nethercott
Creative Director, Ident