About Tobias


Hello, I’m Tobias, a user experience designer from Sydney, Australia. I am a curious thinker who identifies unique patterns and connections to inform human-centred design. I’m passionate about designing great products, leading agile teams to success, and putting the user at the heart of everything I do. I believe design is an endless exercise in creative problem solving, and I’m inspired to find the best solution.

I graduated with Distinction from a Bachelor of Information Technology (UTS). At Deloitte, I worked on large scale digital transformation projects. I led multi-disciplinary teams of UX, UI and Content designers, along with BAs, Testers and Developers. I managed clients & stakeholders with ease. I’m now working with WooliesX to enable online orders to be fulfilled more efficiently by Woolworths team members.

At the age of 11, I started my own business creating bespoke websites. Since then I have focused on creating immersive online experiences that drive user engagement and conversion. I’ve worked across a multitude of sectors and industries to create content and design-driven websites and digital identities. I have nurtured long-standing relationships with many of my clients, some for over a decade, and enjoy the challenge of adapting to wherever their business takes us. An integral part of my professional career, I continue to actively seek out new relationships to make a greater impact.

A significant amount of my schooling and early career was dedicated to establishing the now internationally recognised Audio Visual (AV) program at Knox Grammar School (my high school), which sees students mentor students in exploring their passion for AV and realising their talents. Through this, I realised my own passion for experience design, and as an avid theatregoer I often consider the intersections of UX design for both digital products and the immersive design of physical experiences.

I am excited to be a part of any team and am confident I will bring a great amount of skill, experience and enthusiasm.



— Wireframes
— Rapid prototyping

— User research/testing
— Detailed high-fidelity design
— Design systems, pattern libraries 
— User flows and process documenting
— Brand & campaign development

Personal Strengths

— Leading small teams
— Human centred design
— Agile delivery methodologies
— Client & stakeholder management
— Research facilitator
— Confident and engaging presenter
— Exemplary communication skills


— Sketch
— Figma
— Adobe CC
— Zeplin
— InVision
— Confluence & JIRA
— WordPress 


2021 - Present

May 2023 Present

Lead UX Designer

Sep 2021 April 2023

Senior UX Designer

Deloitte Digital
2015 - 2021

July 2015 Jan 2017, Sep 2017 Sep 2021

Lead Experience Designer, Federal Government Client

This project is delivering a world-leading digital service to help Australian’s protect the value of their ideas through structured guidance, greater transparency and a streamlined journey led interface.

    • Led the experience design project stream across UX, UI, BA and Content
    • Crafted the design of a new experience through a digital style guide and pattern library of reusable components, resulting in a scalable design system that allows both design and development to deliver at speed
    • Through customer and SME research, codesigned a new journey framework to guide and support users through a series of stages and steps to complete a task
    • Uplifted siloed business line processes to create a set of universal services or journeys that apply across all business lines
    • The program has realised total net benefits of $2.1m in its second year (estimated at $29.17m over the next 10 years)


UX Designer, Federal Government Clients

This project is reinventing the way Australian’s discover, interact with and receive government services.

    • Led a sprint team to successfully deliver features for the beta program
    • Designed, tested and developed a beta service to help citizens have simple, smart and personalised interactions with Government through a new, more familiar mental model
    • Created rapid prototypes for remote customer testing with users across Australia
    • Navigated complex and disparate government stakeholders, structures & requirements across many agencies to create a unified team, managing contingencies to mitigate risk


UX Designer, Financial Services Client, $6bn

This project redefined the delivery of financial advice with a unique, customer-led digital experience, as part of a larger strategic initiative to put HCD methodologies & the customer at the heart of design.

    • Led a project stream including a small team in prioritising and assigning daily tasks
    • Leveraged and refined existing conceptual design work
    • Mapped customer/advisor needs to transform the end-to-end journey
    • Designed conceptual UX and creative designs for new work, including producing detailed wireframes, high fidelity creative designs and clickable prototypes
    • Co-ordinated, facilitated and synthesised user testing with the Service Design team
    • Managed stakeholder expectations and articulated design decisions

UX/UI Designer / Business Analyst, State Government Client

This project delivered an identity and access management portal which enabled the Client to view and trace employment history across the sector and facilitate Single Sign On to agency apps.

    • Led the redesign of the portal to align all user interfaces and visual touchpoints with the Client’s updated brand, development of a digital style guide/global experience language
    • Enhanced existing and designed new user experiences for new features and apps
    • Led the sale, design, implementation and release of a customer-facing CMS website
    • Facilitated UAT/SIT workshops and executed testing with the Client for major releases

Project Manager, Other clients

    • Developed themes, epics and user stories for digital development
    • Facilitated user testing and user research sessions, synthesis and defect triage
    • Created goal and task models, mapped to user journeys to inform content and design
    • Planned and defined scope/sequencing, resource planning and time/cost estimation
    • Conducted risk and issue analysis/mitigation, reporting of project progress/status


Other involvement

    • Active member and advocate of GLOBE, Deloitte’s LGBTIQ+ network
    • Member of Deloitte Digital’s Apple Practice Steering Committee, focused on developing our alliance with Apple so our clients can leverage the best of Apple enterprise to help their employees work the way they live in a mobile world
    • Part of a team transforming the way we create experiences to make them more inclusive and accessible to all users through the Deloitte Inclusive Design Network

Junior Business Analyst/Designer
Jan 2017 – Sept 2017

    • Analysed business processes to recommend and implement efficiencies through well designed collaboration tools, including engaging Microsoft SharePoint experiences
    • Applied the new Lendlease brand to existing tools to ensure continuity of experience
Knox Grammar School
2014 - 2018

Master in Charge of Tech Crew
Aug 2014 – Feb 2018

Established the Knox Tech Crew - a group of 50+ boys who meet to develop skills in and explore their love for audio visual (AV) technology, while providing professional services to the School.

    • Coordinated the logistics, budgeting, planning and risk/issue management for the program
    • Led the program which grew from five to 50 students and operating budget of $0 to
    • $30,000 to support over 70 annual events, including Knox Illuminate (Oct 2015): a ‘Vivid’ like showcase to open a new building through various light/sound AV activations
    • The program was acknowledged by AVIXA (the leading AV industry body globally) as a disruptive approach to introducing high school students to the AV industry
    • Invited to present the model at various engagements locally and abroad for AVIXA


Australian Business Week (ABW) Coordinator
Mar 2015 – Sept 2017

Coordination of a week-long business simulation for Year 10 Knox, Ravenswood and Roseville College students where students collaborate to develop, promote and finance a new product.

    • Successfully planned event and logistics across three campuses for over 600 students
    • Liaised with professional speakers, industry mentors, and corporate sponsors
2008 - Present

Freelance Web and Graphic Designer, Brand Consultant

2008 – Present

    • Design and build of customer-focused, intuitive, and inclusive responsive websites
    • Storytelling through design and content and campaign development to drive user engagement and conversion
    • Brand direction & application across digital and physical touchpoints
    • Established continuing client relationships of 10+ years, key clients include:
      • Adam Goodes’ and Michael O’Loughlin’s GO Foundation
      • Diabetes NSW’s Life for a Child
      • The Special Olympics Kuringgai Chase Fun Run
      • Accord Australasia (WashWise, Hygiene for Health)
      • Ident
      • Sponge Education

Speaking engagements

Accessible and inclusive design

— Colourblindness and Accessible Design – A Real Life Story

A presentation given to Deloitte Digital & Apple as part of an alliance event promoting Accessibility features built right into Apple devices.


— Integrate Expo, Sydney, 2018
— Midwich Summit, Gold Coast, 2018
— Integrate Expo, Melbourne, 2017
— Infocomm Show, Orlando, 2017


University of Technology, Sydney

Bachelor of Information Technology (Distinction)

Class of 2017
Co-operative Scholarship
President of BITsoc, 2016-17


Design System Bootcamp

Nov – Dec 2020, Online